Her[self]

her[self] is our initiative to celebrate and inspire women to believe in themselves. Through this initiative we want to redefine the meaning of ‘success’ to make it something personal. Something that tells a story about you.

This spring Bik Bok is launching the initiative in partnership with some truly inspirational women. Through a series of short films, they all share their own personal stories on success. And even though their experiences and lives are different, they have all inspired us in their own special way.

Her[self] t-shirt - success starts with herself

her[self] gives us the opportunity to share a vital part of who we are and what really fuels our brand. Our vision is equally about the women we dress, as much as the actual clothes we create – her[self] will therefore cast light upon the many aspects of a woman’s life. Because there is no single definition of success, it can mean a variety of different things all depending on who you are and what matters to you. Whether you have found success through your [work], [voice], [way], [view], [opinion], [touch], [beauty], [crush], [friends], [sister] or your [mind] – this is about your success, and your [story].

Just like women, just like success – her[self] has no single definition. It will keep evolving, keep changing and hopefully, keep inspiring.

Her[self]

When you search for inspiration, truth, motivation or something unique - there is no need to look any further. You embody all these things within yourself. Success starts with yourself – and what a great place to start.

You are your own truth, your own path, you create your own rhythm. Each woman is a masterpiece in herself. An original, impossible to re-create. This is your [story], told by your [voice], in your [way], from your [view], in your [mind]. This is how you [work], share your [opinion], through your [touch], with your [friends], being there for your [sister], your perception of [beauty], and your true [crush].

Don’t measure, change, stretch, or discard yourself. You are needed in your true shape and form. You fit so perfectly within yourself.

At Bik Bok we work with women, believe in women, are inspired by women and we are women. We believe that each woman is a force and that power comes from within. Behind every successful woman is herself. Let’s tell her story. Success starts with herself.