![success starts with her[self]](https://bikbok.imgix.net/globalassets/5-herself/landingsside/bb_2020_herself-landingsside_whitespace-onefourth.jpg?auto=format&w=400)
her[self] is our initiative to celebrate and inspire women to believe in themselves. Through this initiative we want to redefine the meaning of ‘success’ to make it something personal. Something that tells a story about you.
This spring Bik Bok is launching the initiative in partnership with some truly inspirational women. Through a series of short films, they all share their own personal stories on success. And even though their experiences and lives are different, they have all inspired us in their own special way.
Read more and watch all the short films here