Denim Days...

This season is all about the dark & gritty denim look. The Never Denim team is presenting a rougher and darker collection for AW17 that fits the Nordic winter perfectly, the inspiration behind the collection came from New York in the 80’s and the punk movement. However, the classic skinny jeans or blue jeans are still in style – find your dream pair!

Photos: Bik Bok, Getty

See all jeans here

The ripped jeans

It's all about that worn & torn look. Go for a pair of loose, ripped jeans for a casual look (they go great with heels!) or a skinny pair with a few scratches for a more feminine style.

Jeans editorial
Jeans editorial

The dark denim

Moving away from the Texas' blue jeans, we see a lot more of the darker colours on denim moving forward, as well as more edgy details, like lace up, ripped knees and edges and worn looking materials.

Jeans editorial
Jeans editorial


The classic blue jeans are still in style. If you prefer the traditional over the trendy, there are plenty of great blue jeans in lighter and darker shades of blue in classic fits that looks great with pretty much anything.


The mom fit

There is nothing more trendy ATM than the mom fit / girlfriend fit. The looser, 90's look is seen on every model and IT-girl and it has been for a while. And by the looks of it, the trend will stick around for a while. Invest in a ripped pair, a classic blue, or with unique details.

jeans editorial