ABOUT THE COLLECTION
What was your first though when we contacted you about a collaboration?
Such excitement! At first, I thought you were requesting a standard collaboration – me promoting some new pieces. I had to read the e-mail twice before realizing you were actually offering me the chance to design my very own collection!
What has the process of designing and developing a clothing collection been like?
The process was not easy, to be fair. It made me realize how much work people put into designing and creating a collection. It is hard, but when you have the right team to work with it is the best thing you can experience as a blogger!
Which part of the process was the most fun?
Collecting ideas and inspirational thoughts with the team I have been working with was so much fun. We got along super well and had a blast discussing fashion. During the whole process I have learned many things about designing and creating. After being a part of this, I actually realize how little I knew about it to begin with.
Which part of the process was the most challenging?
The most challenging part was when we received the first samples and realized there was still a long way to go until the pieces were to look how they were supposed to. At this point I learned how hard it is to find the perfect production company and that it takes a long time to receive the final samples that actually look the way we imagined.
Where did you shoot the campaign pictures and what was the story you wanted to tell with these pictures?
The campaign shots were taken in one of my favorite cities, London. The city is very close to my heart and since my collection is chic but still very urban, London seemed to be the perfect spot.
