skiwear, after ski, winter

Everything you want to wear when the snow hits the ground!
Based on ski trends from the 70s and 80s, we’ve made outdoor styling easy, wherever you are.
Featuring functional and technical materials and sporty details, our collection matches our Nordic lifestyle, as well as the winter landscape.
The playful and fearless ski enthusiasts, Fanny Ekstrand and Linn Eklund, tested our Après Ski collection in beautiful Zermatt.

apres ski
apres ski






We are Fanny and Linn and work with writing and creative direction mostly via our cyber magazine Hobnob. We are based in Stockholm but dream about spending our winters in the alps.

apres ski
apres ski
apres ski




Your first ski memory?

Fanny - I have basically been skiing since I could walk. I went on to compete and race for 10 years before quitting when I was 18 years old. So I have been skiing a lot. Like a lot!

Linn -  My story is almost the same. Linn grew up next to a ski slope but I later on switched my skis for horses when I was 12. So the first memory would be hard to recall. But last spring Fanny and I were in Åre for two weeks and had the best time ever. We were all alone on the mountain for almost two weeks and skied only wearing t-shirts because it was so warm. 

Fanny - Oh and after our days on the mountain we would go in the fire warm hot tubs. Best days of the year so far.









How would you describe your style when skiing?


Fanny: I’d say that’s very dependent on which season we are skiing in. Of course it’s harder to look cool when the wind goes up to 20 s/m and it’s freaking freezing. But our ski style is always quite retro. 

Linn: I agree. We love the ski fashion just as much as the actual skiing. Or almost anyways. But yes, it’s very retro. Lots of cool knits and fun accessories. 

Fanny: People think they need to be 100% functional to go skiing. That’s a lie. We are maybe 70% function and the rest are all about fun necklaces, scarves and sunglasses.

apres ski
apres ski
apres ski




Where do you get inspiration for the ski season?


Fanny
: The retro cool movie from the late 70s by Lasse Åberg, Snow Roller are always a big inspiration to us. 


Linn: And of course all the alp chic photos by Slim Aarons. Mixed up with very updated today ski gear I’d say.

 

 

 

Your favourite item from the Bikbok Apres Ski Collection?

Linn: The long white puffer jacket and the Off Pist long sleeve shirt. 

Fanny: For me it’s the white overall! It’s so cool and chic. And also the Off Pist sweater too.

apres ski
apres ski



How do you style your outfit from the Bikbok collection?

Fanny: With a vintage feel to it. When it comes to putting together a ski appropriate look that we can bring to an after ski happening we get inspired by the 80s.
Bright colors, bold silhouettes and lots of accessories. 


Linn: Absolutely! Nothing is too bold. We love to mix very now pieces with vintage pieces usually, so this collection is right up our alley. Like the best combination of function and fashion. With a side of party of course. 

apres ski
apres ski



How do you take a look from the mountain to the after ski?


Linn: Like we said earlier it’s all about the accessories. Adding a scarves or a big necklace to a sporty look makes all the difference. 

Fanny: And sunglasses will always make you look cool. It doesn’t matter if it’s sunny or not. In the city that would be a douchebag alert but not in the slopes.

apres ski
apres ski
apres ski


What’s the hardest part about creating a ski appropriate outfit?

Fanny: So there is this balance with staying warm and still look good, right. If you try too hard getting an outfit that is on point you will end up freezing. But if you are dressing only to stay warm, the risk is you will look like you’ve given up. 

Linn: Correct. So the only thing to do is work on your balance and use lots of layers. It doesn’t matter if it takes you 20 minutes to get dressed/undressed. You will be thankful. 

Fanny: Well yes! And here is a pro tip from us to you: Always bring a beanie in your pocket. It will save you from bad helmet hair. 

skiwear, after ski, winter